TAMPA — The 7-story hotel Midtown Tampa developers will start to build this summer will be a dual-branded Aloft and Element property with 226 rooms and a rooftop terrace, pool and lounge designed to appeal to locals as much as to out-of-towners.
“One of the elements of the hotel that we think is really going to add to the fabric of the community will be the rooftop space,” Nicholas Haines, the chief executive of the Bromley Companies, which is developing the $500 million Midtown Tampa project, said in an recent interview. With more than 10,000 square feet of space, the rooftop will offer amenities suited to happy hour, special events and evenings out.
“It’s all accessible from the ground floor through a dedicated elevator, so you don’t have to be a hotel guest, you don’t have to walk through the entire hotel to get there,” Haines said. “It’s going to have basically 360-degree views (to downtown Tampa and St. Petersburg), so it will be a really cool space for people to congregate.”
The Bromley Companies also announced Wednesday it will partner with hotel development and management company Concord Hospitality on the project, which is expected to open in 2021.
Aloft and Element are millennial-oriented subsidiaries of Marriott International. Both will operate in the building, with each maintaining a distinct look. The Element, which developers say will be the first of that brand in Tampa, will have 115 rooms with a minimalistic design that makes use of natural materials. In-room kitchens and oversized closets will aim to facilitate longer stays.
Aloft’s 111 rooms will feature bold colors and sleek design, with check-in, check-out and access to the rooms themselves done with a smart phone or smart watch.
The hotel will have a central lobby, a bistro and restaurant featuring small plates. The fitness center will be more than 1,000 square feet, or nearly double the size of a typical hotel fitness center, developers say. The hotel also will have meeting space on the seventh floor and 24,000 square feet of street-level retail.
