By  – Senior Reporter, Tampa Bay Business Journal
 Updated 

Midtown Tampa has unveiled plans for The Loft at Midtown, a boutique office building with street-level retail space.

The Loft at Midtown will total 70,000 square feet in three stories, with the first floor devoted to storefronts. The second and third floors will be “creative” office space, Bromley Cos., the New York-based developer of Midtown, said Monday.

Barr & Barr is the general contractor on the project.

Bromley did not disclose average asking rents for The Loft. It did say the building could “provide one tenant with the ability to have a full building identity and high visibility.” The Loft will be built in the center of Midtown, next door to the dual-flag Element and Aloft Hotel.

Midtown is a 22-acre mixed-use development at Interstate 275 and North Dale Mabry Highway. Whole Foods Market Inc., outdoor emporium REI and True Foods Kitchen are among the confirmed tenants for the district.

“We’re excited to introduce this unique office concept for tenants who may be looking for space outside the more conventional office landscape,” Nicholas Haines, Bromley CEO, said in a statement. “The way companies do business is ever-evolving and diversifying, and with The Loft, Midtown Tampa will be able to offer the ideal space to attract and provide a fantastic environment for their employees.”

Midtown One, the first of three conventional office towers planned in the district, is already under construction. It broke ground speculatively, without signing any tenants, and is slated to open in 2021.

The Loft will feature 15-foot ceilings, skylights and an outdoor terrace. The interior will be built to encourage collaboration and creativity.

“The Loft has flexible floor plates, providing opportunities for a wide variety of tenants to locate their business in this highly-desirable central location,” Robin Bishop, senior director with Cushman & Wakefield and Midtown Tampa’s office leasing agent, said in a statement. “The space is designed for flexibility as a multi-use building and could also suit a single tenant in need of both office and retail space.”