By  –  Real Estate Editor, Tampa Bay Business Journal
The story of Midtown Tampa has largely been one of shopping and dining — but its developer sees even more opportunity in the office market.

The 22-acre mixed-use district has landed the city’s first REI Co-op, True Food Kitchen and Shake Shack. Chasing better visibility, Whole Foods Market moved to Midtown from a shopping center down the street. Chef Chris Ponte is building a signature restaurant there after closing his longtime spot in Clearwater.

Midtown West, the district’s first tower, is almost fully leased after landing the headquarters of Kforce Inc. and Primo Water Corp. With the city’s other new office buildings in Water Street Tampa and The Heights also leasing up quickly, Bromley sees opportunity for Midtown East, which will total 400,000 square feet.

“All organizations are grappling with how to hire people, retain people and get people back to the office,” Bromley CEO Nick Haines said, “and we think there’s a tremendous opportunity to introduce a big block of space into the market.”

Midtown East will rise on a vacant site that fronts Himes Avenue and is adjacent to Midtown’s dual-flag hotel and parking structure. Brasfield & Gorrie has been hired as the general contractor; Rule Joy Trammel + Rubio is the architect. Bromley is also planning to expand Midtown’s existing parking deck by 1,000 spaces to accommodate the new office tower.

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