Exclusive: Midtown Tampa has signed a Cycling Studio, Kale Me Crazy and Chiropractic Center


Midtown Tampa has signed three new tenants that round out the developer’s focus on building a health-and-wellness focused district.

Bromley Cos., the New York-based developer of Midtown, said Tuesday that it has signed leases with the following tenants:

  • Midtown Tampa Chiropractic and Wellness Center: Dr. Tommy Rhee has signed a lease for 3,233 square feet in Midtown, with plans to relocate from South Tampa. The center will offer a range of services including physical therapy, diet, exercise and stress control, regenerative therapy, hyperbaric oxygen therapy, PiezoWave shockwave therapy, active release techniques for tissue tension, musculoskeletal ultrasound, digital X-rays, a hydromassage lounge and more. Rhee previously served as the team chiropractor for the Tampa Bay Buccaneers.
  • Ryde It with Midtown Boba: This 1,700-square-foot, amphitheater-style indoor cycling studio will also be home to a boba tea bar.
  • Kale Me Crazy: This fast-casual restaurant that focuses on smoothies, salads and wraps will occupy 1,200 square feet. Midtown Tampa will be Kale Me Crazy’s second Florida location; there are more than two dozen locations across the U.S.

Wellness is a major focus for Midtown Tampa; its anchors are REI, which focuses on outdoors gear, and Whole Foods Market Inc. True Foods Kitchen, a health-focused restaurant backed by Oprah Winfrey, has also committed to Midtown, as has F45, a functional training studio.

“The identity that we hoped Midtown would have is now translating into reality,” Bromley CEO Nicholas Haines told the Tampa Bay Business Journal.

Midtown, which spans 22 acres at the intersection of North Dale Mabry Highway and Interstate 275, is now 85 percent leased, Haines said, and there’s interest in all of the remaining storefronts — the largest of which is around 3,000 square feet. Haines said he’s signed about 30,000 square feet of deals since the pandemic began in March, including a food hall from owner of the Hall on Franklin, a flagship cafe for Joffrey’s Coffee and Tea and Royal Pets Market & Resort, which offers veterinary and grooming services alongside pet retail.

The deal with a cycling studio comes as Peloton Interactive Inc. reported record-breaking sales of its bikes and treadmills as the pandemic has more people seeking home workout solutions. Bromley is betting that consumers will return to fitness studios after the pandemic.

“We think the vast majority of people are going to embrace the ability to reconnect in a personal way with each other,” Haines said.

Beyond retail and restaurants, Midtown is also home to a dual-flag hotel, two office buildings and apartments.

Rhee said the development’s “health and wellness energy perfectly aligns” with his concept.

“With Whole Foods being the go-to grocer for 90 percent of my patients, along with a collection of healthy restaurants, personal services, and even a walking trail around the lake, this high-profile location is a perfect fit for me,” Rhee said in a statement.