We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love.
We promise to only use ingredients with integrity. Everything we make is Smart 8-free, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Our award-winning color is crafted in Italy according to strict European Union (EU) safety standards for hair color formulation—we will never use certain potential ingredient offenders in our formulas. Instead, we’re proud to use ingredients that nourish your hair. Everything we make is Leaping Bunny certified, the international gold standard of cruelty-free beauty.
At Madison Reed, our people are our greatest asset, and we pride ourselves on a shared sense of belonging. We are deeply committed to equality, and work with a Diversity, Equity, and Inclusion Committee to ensure the heart and soul of our brand values are demonstrated in how we hire, acknowledge, support, and promote our people.