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BevelUp, “the place for the face,” and Body Details, based in South Florida, will open at the massive $500 million Midtown Tampa, Bromley Companies announced today. They join a list of 21 tenants now slated for the urban, walkable development considered one of only a handful of megaprojects in the country.

With BevelUp and Body Details, Midtown Tampa is poised to provide the region with innovative health and wellness services. Midtown will be a “one stop shop” for health and wellness from outdoor outfitter giant REI Co-op’s flagship location, F45 gym backed by fitness enthusiast Mark Wahlberg, RYDE It indoor amphitheater style spin classes, to Oprah Winfrey’s True Food Kitchen, and Whole Foods, America’s healthiest grocery store™, to name a few.

“BevelUp and Body Details are the latest addition to Midtown’s curated collection of best-in-class and new-to-market wellness, health and personal services,” said Nicholas Haines, CEO, Bromley Companies, master developer of Midtown Tampa. “With online aspects of retail becoming more entrenched, we’re continuing to focus on retailers that provide services you can’t get online, particularly in the health, wellness and beauty categories.”

BevelUp’s owner, Rashae Doyle said, “Midtown Tampa will set a new standard for live/work/play neighborhoods in our region and beyond. As a medspa brand that is re-imagining facial aesthetic treatments in a retail setting, BevelUp was thrilled to choose a location that is not only convenient and centrally located, but also undeniably energetic and a natural demographic fit for our client base. We can’t wait to be a part of Midtown Tampa when we open our doors in early 2021. From the moment guests walk into BevelUp, our personal approach will make them feel good about their treatment experience, but even better about their results when they leave.”

BevelUp is making the medspa experience more accessible by offering contactless check-in and online booking along with a convenient mobile app, while still providing personalized, non-invasive facial treatments to enhance each guest’s natural beauty. Services are tailored for clients with innovative 3D imaging technology that allows for customized treatments by highly skilled and experienced injectors.  As “the place for the face,” BevelUp will help guests develop healthy skin care routines that are not just a luxury splurge.

Midtown Tampa is Body Details’ first West coast location, and will be the flagship for future locations in the region. Body Details is Southeast Florida’s largest cosmetic laser service provider with 12 locations on the East coast. The company specializes in four key services: laser hair removal, laser tattoo removal, laser skin rejuvenation, and an innovative laser treatment, laser fat removal.

Together with recently announced Midtown Tampa Chiropractic and Wellness and South State Bank’s regional headquarters at Midtown West, the 22-acre mixed-use district is now more than 80 percent leased.

The Midtown district is an experiential, mixed-use community focused on health and wellness. Along with Tampa’s largest Whole Foods Market® at Midtown with fresh organic produce and gourmet-inspired chef prepared meals, a healthy lunch or dinner is just a few steps, click or a phone call away. The half-mile landscaped pedestrian trail around the three-acre Midtown Lake is perfect for a brisk walk during lunch or an evening jog before heading home.

A series of interactive outdoor spaces includes Marriot’s dual-branded Aloft and Element Hotel rooftop pool and lounge, a dedicated dog and pet area, and Midtown Commons, the central green space that will be a hub for activities, holiday festivals and outdoor dining.

Midtown Tampa will feature more than 750,000 square feet of Class A office space, a 390-unit luxury apartment community, Marriot’s dual-branded Aloft and Element Hotel and more than 200,000 square feet of retail when the project is completed, expected in first quarter 2021.